How to make money with pay per click advertising
If you’re new to pay per click marketing, it can feel overwhelming at first. With countless options and features, understanding how pay per click works is essential if you want to make money.
Maybe you’ve tried pay per click advertising in the past with no success, or you’ve never created a campaign before. Whatever your experience with pay per click, we are here to give you everything you need to be profitable.
It doesn’t matter if you want to grow your business with a new PPC campaign or if you want to earn extra money by running ads. Whichever path you choose, understanding the basics of pay per click is critical if you want to make money.
To help you earn a higher salary, we’re taking a look at how to make money with pay per click advertising. From advertising to publishing, we have both sides covered in this informative guide.
Let’s start with how to make money with pay per click advertising.
Earn money with pay per click advertising
pay per click ad example
car insurance example
If you currently have a business and want to make money with pay per click, you will most likely want to become an advertiser. Pay per click advertising allows you to make your products and services known to the masses using the Google AdWords platform.
When it comes to pay per click advertising, there are several things you need to know about how to make a profitable campaign. The first is to understand which keywords to target and which ones to avoid.
Keywords are the most crucial factor in any pay per click marketing campaign. The keywords you target determine the type of users who click on your ads and how much you pay per click. If you choose the keyword “car insurance”, you will get a lot of clicks from users interested in buying auto insurance. By typing the keyword into Google’s keyword planner you will be able to see important metrics like monthly search volume and suggested bid.
In this case, the car insurance keyword costs around £ 6.31 per click when targeting users in the UK. This might sound expensive to some people, but not all keywords cost that much.
To have the most efficient campaign, we recommend that you research relevant keywords that have a low cost per click. This involves using synonyms of certain words to see if cheaper keywords can be found.
The keyword planner will help give you an idea of what people are looking for and how popular the keywords are. Ideally, you want a keyword with good search volume and a low cost-per-click. Once you’ve chosen a few for your new campaign, it’s time to start writing your ad.
Write the ad
Before you start writing your PPC ad, you need to decide whether you will be using the search display or the network display. Displaying Google search means that all of your ads will appear on the Google website when users search for a relevant keyword. If a user searches for auto insurance, your auto insurance ad should be activated and will appear in the results.
The network view has to do with third party AdSense websites which we will cover below. Basically, your ad appears on approved AdSense sites in the form of banners of various sizes.
If you choose this path, you won’t necessarily write an ad, but you will plan everything about it. This means writing the title, choosing the colors, icons and images all included in the banner. Compared to a text ad, this is obviously a lot more work.
If you decide to use an ad on Google’s search platform, it is much easier to make them happen. Just enter a title and description of the ad. It’s that simple.
To help you write the perfect ad, we have some important tips you should know. The first tip is to make sure you include the target keyword within the title and description. This not only improves the Quality Score, but also reduces the cost of clicks.
Another tip is to make it eye-catching. Everyone loves a title that grabs attention and increases their interest or curiosity. If you want people to click on your ad, you need to give them a good reason to do so. By having a strong headline that grabs the user’s attention, the click will come.
If you’re looking for some good Google Ads examples, be sure to check out our 10 Google Ads that will inspire you.
The next time you think about running a PPC ad on AdWords, make sure you follow these 6 golden rules.
The golden rules of pay per click advertising
Don’t click on your ads; it will cost you a lot of money!
Don’t fool users with your ads
Always include the target keyword in the title and description
Beware of the display network; you never know on which site your ads will appear
Find a variety of high and low volume keywords
Always increase the suggested bid to ensure good ad placement
Earn with Pay Per Click Publishing
Now we have explained how to set up a pay per click campaign and make money from it; now is the time to explore the other side, publishing.
If you’re new to pay per click advertising, this concept may not make much sense. Can you make money from displaying pay per click ads on your website? How on Earth? If you don’t understand the difference between Google AdWords and AdSense, don’t worry, it’s not that hard.
To sum up the 2 branches of AdWords, AdSense is the one that allows you to display ads on your site for money, while AdWords allows you to run PPC campaigns. But how exactly do you start showing ads in the first place?
Well, the first step is to apply for an AdSense account from Google themselves.
Before applying for an account, make sure your site is up, clean, and accessible. Google doesn’t accept all websites as an AdSense partner, so to increase your chances of getting approved you need to stand out with an impressive website.
The best way to do this is to make sure your content is up to date, your site looks professional, and you don’t have spam. Once Google approves you, you will want to place your ads.
This can be done by copying and pasting the HTML advertising code on your website. If you use something like WordPress or Drupal, there are a lot of advertisements that will do it for you.
Once you’ve placed your ads on your site, it’s time to check out the metrics. Since you get paid for every click, you want to try and get as many clicks as possible. This can be a complicated process that involves a lot of trial and error.
As you move your ads, you will notice an increase or decrease in your click-through rate. By trying different placements, eventually, you will find the sweet spot which is where you want to keep them.
To make sure you aren’t banned from Google AdSense, here are 5 rules you should check before doing anything.
The golden rules of AdSense publishing
examples of adsense ads
Don’t click on your ads; you will be banned!
Don’t tell users to click on ads
Strategically place your ads within your content
Stick to a maximum of 3 ads per page plus and you will be banned
Always abide by the terms and conditions
There you have it, 2 ways to make money with pay per click. It doesn’t matter if you want to make more money using AdWords or if you want to generate secondary income using AdSense, pay per click can do both.
With so much potential and so much money to make, anyone can benefit from pay per click advertising.